Heb Sensitive Extra Whitening Twin Paste, Dentifrice
NDC Package 37808-237-10

View Billable Units, 11-Digit Conversion Format, and RxNorm mappings
Table of Contents
    1. Package Information
    2. Frequently Asked Questions

Package Information

Heb Sensitive Extra Whitening Twin (sodium fluoride) pastes is adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush brush teeth thoroughly for at least one minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. This formulation utilizes a paste, dentifrice delivery system. Marketed by Heb, this product is identified by NDC 37808-237 and is authorized under FDA application M022.

Identification & Billing

NDC Package Code
37808-237-10
Package Description
2 TUBE in 1 CARTON / 96.4 g in 1 TUBE
Product Code
37808-237
11-Digit Billing Format
37808023710
RxNorm Crosswalk
  • RxCUI: 1038929 - potassium nitrate 5 % / sodium fluoride 0.24 % Toothpaste
  • RxCUI: 1038929 - potassium nitrate 0.05 MG/MG / sodium fluoride 0.0024 MG/MG Toothpaste
  • RxCUI: 1038929 - K+ nitrate 0.05 MG/MG / Sodium Fluoride 0.0024 MG/MG Toothpaste
  • RxCUI: 1038929 - Pot nitrate 0.05 MG/MG / Sodium Fluoride 0.0024 MG/MG Toothpaste
  • RxCUI: 1038929 - potassium nitrate 5 % / sodium fluoride 0.24 % (fluoride ion 0.14 % ) Toothpaste

Clinical Specifications

Proprietary Name
Heb Sensitive Extra Whitening Twin
Non-Proprietary Name
Sodium Fluoride
Substance Name
Potassium Nitrate; Sodium Fluoride
Dosage Form
Paste, Dentifrice - A paste formulation intended to clean and/or polish the teeth, and which may contain certain additional agents.
Administration Route
Oral - Administration to or by way of the mouth.
Active Ingredient(s)
Usage Information
Adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush brush teeth thoroughly for at least one minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing.Children under 12 years of age: Consult a dentist or doctor.

Regulatory & Marketing

Labeler Name
Heb
Product Type
Human Otc Drug
FDA Application #
M022
Marketing Category
OTC MONOGRAPH DRUG -
Start Marketing Date
12-01-2025
Listing Expiration
12-31-2026
Exclude Flag
N
Sample Package
No

Hierarchy Structure

Code Lineage

The NDC Directory contains ONLY information on final marketed drugs submitted to FDA electronically by labelers. A labeler might be a manufacturer, re-packager or re-labeler. The product information included in the NDC directory does not indicate that FDA has verified the information provided by the product labeler. Assigned NDC numbers are not in any way an indication of FDA approval of the product.

* Please review the full disclaimer at the bottom of this page.

Frequently Asked Questions

What is the distribution configuration for this product package?

The code 37808-237-10 identifies a specific commercial package of 2 tube in 1 carton / 96.4 g in 1 tube of Heb Sensitive Extra Whitening Twin, a human over the counter drug labeled by Heb. This paste, dentifrice is formulated for oral use and contains potassium nitrate; sodium fluoride as the active substance.

Is this product currently listed with the FDA?

Yes, this product is active and verified within the NDC Directory. It was introduced to the market by Heb on December 01, 2025. The current certification is valid through December 31, 2026.

How is this Heb product billed for insurance claims?

For medical billing and reimbursement, this package follows the 11-digit CMS format: 37808023710. The table below illustrates the segment conversion from the 10-digit labeler code to the 11-digit provider format.

11-Digit Code Conversion

Billing payers usually require a 5-4-2 segment configuration. Below is the conversion from the 10-digit package format to the 11-digit billing format:

10-Digit Format (5-3-2)
37808-237-10
11-Digit CMS (5-4-2)
37808-0237-10

Note: The zero is added to the Product segment to maintain the 5-4-2 structure.