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TrustThe Bum® ‘The Baby Bums line is a set of products specially formulated for babies and individuals with sensitive skin. The Baby Bum Zinc oxide containing sunscreen lotion is designed to help prevent sunburn and reduce the risk of skin cancer and early skin aging. It is recommended to keep the lotion out of eyes and to reapply every 80 minutes of swimming or sweating or at least every 2 hours. The product should be kept out of reach of children, and in case of a rash, medical attention should be sought. The product should be protected from excessive heat and direct sun.*