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BlanX whitening toothpaste is safe for daily use and helps clean, protect and whiten teeth without being abrasive. The paste contains Arctic Lichen which attacks the bacteria responsible for plaque, tartar buildup and teeth discoloration while restoring the teeth's original whiteness. The formula contains Sodium Monofluorophosphate and Sodium Fluoride that help strengthen the teeth and prevent cavities. The toothpaste has a small dispenser and comes in a 75ml pack, has natural ingredients including glycerin, hydraated silica, and sodium benzoate and is based on international patent.*