Kenx Water Based Personal Lubricant Oil
NDC Package 85280-800-01

View Billable Units, 11-Digit Conversion Format, and RxNorm mappings
Table of Contents
    1. Package Information
    2. Frequently Asked Questions

Package Information

Kenx Water Based Personal Lubricant (water based personal lubricant) oils is apply and massage desired areas for a bilssful massage experience. This formulation utilizes a oil delivery system. Marketed by Sb Innovations Llc, this product is identified by NDC 85280-800.

Identification & Billing

NDC Package Code
85280-800-01
Package Description
30 mL in 1 BOTTLE
Product Code
85280-800
11-Digit Billing Format
85280080001

Clinical Specifications

Proprietary Name
Kenx Water Based Personal Lubricant
Non-Proprietary Name
Water Based Personal Lubricant
Substance Name
Hydroxyethylcellulose
Dosage Form
Oil - An unctuous, combustible substance which is liquid, or easily liquefiable, on warming, and is soluble in ether but insoluble in water. Such substances, depending on their origin, are classified as animal, mineral, or vegetable oils.
Administration Route
  • Rectal - Administration to the rectum.
  • Vaginal - Administration into the vagina.
Active Ingredient(s)
HYDROXYETHYLCELLULOSE 6.7 g/200mL
Usage Information
Apply and massage desired areas for a bilssful massage experience. Splash a bit on and enjoy!

Regulatory & Marketing

Labeler Name
Sb Innovations Llc
Product Type
Human Otc Drug
Marketing Category
UNAPPROVED DRUG OTHER - An unapproved drug product in a marketing category that is not reflected on a particular list.
Start Marketing Date
02-21-2025
Listing Expiration
12-31-2026
Exclude Flag
N
Sample Package
No

Hierarchy Structure

Code Lineage

The NDC Directory contains ONLY information on final marketed drugs submitted to FDA electronically by labelers. A labeler might be a manufacturer, re-packager or re-labeler. The product information included in the NDC directory does not indicate that FDA has verified the information provided by the product labeler. Assigned NDC numbers are not in any way an indication of FDA approval of the product.

* Please review the full disclaimer at the bottom of this page.

Frequently Asked Questions

What is the distribution configuration for this product package?

The code 85280-800-01 identifies a specific commercial package of 30 ml in 1 bottle of Kenx Water Based Personal Lubricant, a human over the counter drug labeled by Sb Innovations Llc. This oil is formulated for rectal; vaginal use and contains hydroxyethylcellulose as the active substance.

Is this product currently listed with the FDA?

Yes, this product is active and verified within the NDC Directory. It was introduced to the market by Sb Innovations Llc on February 21, 2025. The current certification is valid through December 31, 2026.

How is this Sb Innovations Llc product billed for insurance claims?

For medical billing and reimbursement, this package follows the 11-digit CMS format: 85280080001. The table below illustrates the segment conversion from the 10-digit labeler code to the 11-digit provider format.

11-Digit Code Conversion

Billing payers usually require a 5-4-2 segment configuration. Below is the conversion from the 10-digit package format to the 11-digit billing format:

10-Digit Format (5-3-2)
85280-800-01
11-Digit CMS (5-4-2)
85280-0800-01

Note: The zero is added to the Product segment to maintain the 5-4-2 structure.